Tuesday, June 19, 2018

How Promotional Products Can Help Increase Customers

If you're an auto dealer, you know how competitive business can be. Using dealership supplies is an inexpensive but effective way to attract customers to your business, to keep existing customers, and to get your name and logo in front of potential customers.

Car dealership

Attracting Customers to Your Business

If you're opening a new business or moving your business to a new location, you need potential customers to know it. You need to make your business stand out, so you can be seen from a distance. Put up a flagpole with a large banner or an inflatable guy. Attach a giant balloon to your roof, or even have a giant air balloon over your business.

Are you running a special sale on a model of a car? Make the car stand out from the rest. Place a bow on the front of the car or a cover over the hood. Clip flags on the windows or place balloons around the car. Do whatever it takes to draw a potential customer's attention to the car.

Targeting Potential Customers

If someone comes to your lot and says he or she is just looking around, use your auto dealership supplies to keep the potential customer thinking about you. Giving the potential customer a pen or a key ring doesn't cost you much, but it makes sure your name and number are accessible to the potential customer.

Keeping Customers

You want your current customers to come back. Place little reminders in or on the car before the new owner drives off the lot. Hang up an air freshener in the vehicle or attach a dealer decal to the car. Send cards to your customers over the holidays to let them know that you are still around if they, their family, or their friends are interested in buying a car.

Getting Your Name Out There

Let your current customers market your business in a subtle way. Someone could see your magnet on a customer's refrigerator. Give away promotional items to your best customers. A potential customer may spot your logo on an umbrella or a T-shirt.

You're always keeping an eye out for your next customer. You can't be everywhere, and advertising is expensive. Using dealer supplies is an inexpensive way to circulate your name and logo.

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