Saturday, July 13, 2019

Do Promotional Products Still Work in This Digital Age?

Giveaways have long been the marketing de rigueur, particularly in the premium business sector. But with e-commerce growing stronger day by day and much of the interactions between a customer and a business now taking place on social media sites, do these promotional products still hold value? Do they still work?

Numbers say they do!

A 2019 study by Advertising Specialty Institute (ASI) shares some interesting facts and figures about the current state of the promotional products industry and how promotional products are perceived by consumers in this digital age.
According to the study, the promotional products industry currently generates $24 billion in annual sales. In 2017, the annual revenue of the industry was recorded at $21.3 billion. The sale of promotional products is certainly on the up.
Most consumers who own a promotional product, they keep it for an average of eight months. Once they are finished with it, they give it to someone else, thus furthering the business’s reach. Only 23 percent of US consumers throw a promotional product away when it’s no longer of use to them. 85 percent of consumers worldwide remember the business after receiving a branded giveaway from them.
In regard to what consumers like receiving most from a business as a giveaway item, USB drives rank at the top of their list, followed by outwear, drinkware, writing instruments, and finally performance wear.
This information makes it pretty clear that people like owning promotional products and that promotional product make for an effective form of advertising even in this digital age.
So, what is it that people like about them?

Why promotional products still work

The first thing about promotional products that make them work is that they are free, and everyone loves to own a free product.
Second, they are quite handy. Whether you’re talking about t-shirts, pens, caps, USB drives or cups – they all serve a useful purpose.
Aside from the tangible side of these products, what makes them really popular among consumers is the fact that they show that a business cares for its customers. They are like personalized greeting cards, with a warm and affectionate message:
Thank you for being a customer!

Shop for quality promotional products for your automotive business

Here, at Park Place Printing & Promotional Products, we sell a variety of giveaways and gift items for the automotive industry marketing and advertising needs. Our products are affordable and made of quality. Check out our complete promotional products catalog . 

Wednesday, July 10, 2019

Use Gifts to Impress Your Car Showroom Customers

The car dealership industry is intensely competitive. Businesses are willing to spend loads to attract new customers and retain the older ones. In this high competition environment, a small gift for your customers can leave them mightily impressed and go a long way to ensuring they don’t easily forget the special interaction they just had with you.

This then begs the question: When is it appropriate to give a gift to your car showroom customers?

When to give a gift to your car showroom customers

While most gifts can be given away any time of the year or month, the case is not the same when it comes to corporate gifts; you don’t want your customers to feel odd or uncomfortable when accepting the gift.

In the car dealership industry, gift giving is most commonly practiced when closing a sale. This is to make a special moment even better for the customer. After all, it’s not every day a customer buys a new car. In fact, there are many Americans who only buy a car once in their lifetime.
Then there are other opportunities like a customer celebrating their yearly purchase anniversary. A gift as such communicates that you still remember them and helps you build a long lasting relationship with your customer.

You can also give gifts to your most loyal customers who’ve earned you a lot of business over the years. These customers don’t need special discounts to keep coming back; they’ve already been spending money at your showroom. Instead, they’re more likely to appreciate and respond better to receiving a gift from you.

What to gift your car showroom customers

Remember this: the gift doesn’t really need to be expensive to be effective; anything elegant and useful would do. You can gift your customers a bag, drinkware, floor mats or even a gift certificate that saves them money on their first oil change.
A tip: If possible, try customizing the gift with ribbons and personal markings as they show your customer that you’ve put in the time and effort to buy the gift for them.

Here, at Park Place Printing & Promotional Products, we sell a variety of giveaways and gift items for the automotive industry marketing and advertising needs. Our products are affordable and made of quality. Check out our complete promotional products catalog

Wednesday, June 12, 2019

Basically Branding: Easy Ways to Advertise Your Auto-Business

The automotive sector is an active part of modern industry. It comprises everything from automobile manufacturers to vehicle dealerships and repair shops. The global auto industry generates immense amounts of revenue and any who are a part of it know it is just as competitive.

Advertising an Auto-Business

One of the things our company specializes in is helping those from the automotive industry advertise their businesses and generate revenue. If you’re thinking of ways to advertise your car dealership, workshop or automotive business, we’ve got some ideas you might like.

Uniformed Employees 

An easy way to promote your business is by having your staff sport your colors. You can have customized company shirts made complete with your company logo, motto and anything else you may want.
Apart from giving your showroom, yard or workshop a clean, professional and uniform appearance, company shirts help with visual retention and are a great way to advertise.

Branded Giveaways

Apart from having your staff in uniform, another way to subtly advertise your automotive business while making your customers smile is by offering giveaways. Of course, the giveaways here will have details like your company logo, name and maybe even a contact number!

We manufacture customized items such as car coasters, stickers, steering wheel covers and more that can be made to your company specifications. This way, your clients as well as anyone who sits in their vehicles will know who you are and might remember you the next time they need such services! We also offer floor mats and a number of other items you can customize and equip the cars you sell or work on with.

Balloons, Streamers and Inflatables 

There is no denying how effective blatant marketing can be. This is probably the reason why conventional advertising never gets old. If you want people to know who you are from a distance and attract passing folks on the spot, nothing screams for attention like balloons, streamers and inflatables.
People are attracted to bold forms and colors and often approach the same just to get a better look. If you’ve got the right automotive business, this might be all you need!

Winding Down

There are a lot of other items we offer that could help you advertise your automotive business, attract customers and make it in the market. Call us on 732-592-6900 or email us now for more details. We’re at your service! 

Monday, June 10, 2019

Making it Professional: 3 Things to Take Your Business to the Next Level

The world of business today is extremely competitive which is why small companies and start-ups really need to be on the ball when it comes to how they’re running things.

If you’re struggling to keep your head up and make an impact in today’s business landscape, we might have some useful pointers for you.

There are a lot of things you can do to improve your business which includes more personalized and active outreach, planning and intelligent use of resources. We’re going to elaborate on a few things we feel are extremely important when it comes to improving on your business and why this is so.

Streamlining HR 

The first thing that will help improve your business and contribute to growth is streamlining your HR functions. This does not necessarily mean you invest in fancy outsource services. It simply means you understand the importance that human resources are in the business world today and learn how to get those working for you to put in their best.

Investing time and resources on your HR is always a good way to give your business the kick it needs. Better and more motivated employees mean higher productivity so don’t ignore this!

Putting the Word Out

When it comes to the success of a business or company, one half is internal functions and the workforce. The other half is the clients or customers you serve. Before you provide anyone a product or service, you need to get their attention.

If you want to give your business the right kind of push, generating interest and putting the word out is important. Your advertising and outreach strategies should include both digital and non-digital advertising. Use social media and the online platform in general to your advantage. Invest in uniforms for your team so people know it’s you and recognize who you are. As one article published by Forbes suggests, marketing is more important today than ever before!

Processing the Intel

Finally, whether you’re talking about mental health, politics or the corporate world, knowledge is power. From a business perspective, learn how to gather, process and implement information that relates to your work, your clients, your employees and your products. Doing so will ensure that regardless of what scale you operate on, you will be on top of your game.

Place important structures but allow for smart flexibility when needed. If you consistently improve on holes in your strategy using the information you gain when in the market, that business will surely thrive.

Though we’re not in the market to give you any more pointers on business in particular, we can really help with the advertising and outreach aspect of your work. If you’re looking for customizable company clothing, company-branded accessories and other promotional products to help boost your automotive business, email us right away or call us on 888-602-3123. Let’s help you put the word out!

Friday, June 7, 2019

Promotion 101: How Can I Use My Vehicle Fleet To Advertise

Advertising has evolved over the past few decades. Research has proven time and time again that when it comes to recall and retention, the simple visual has always been a powerful medium.
Simply put, the more people see you around, the more they will remember who you are and what you’re about!  

Organizational Fleets and Advertising

If you look at some of the most successful businesses globally, one of the things you will notice is that their marketing strategies rely on a combination of digital and conventional methods.
Whether you’re a startup, a local car dealership or a multinational organization, using your company fleet to advertise really helps put you out there. It is less costly than paying rent for a billboard and offers you far more exposure because your vehicles are on the move. If you’re thinking of ways you can use your vehicle fleet to advertise, read on!

Hood Covers

One of the best ways to draw attention to whatever message you want to send out about your company is by using hood covers or hood flags. Some of the advantages of these include placement. They’re right in front of the car hence hard to miss whenever you pull up anywhere.
Another advantage of hood covers is the space you have at your disposal to either divulge more information or simply work on a design that is eye catching and easily retained. If you want to use your company fleet to advertise in a bold manner, hood covers are a great option.

Car Stickers and Magnets

Let’s say you don’t want to be too loud and out there, but still want people to be interested in your business. If that’s so, car stickers and magnets may be a better option. You have a lot of choice by way of size when it comes to these. You may choose from something subtle to something moderately visible—just large enough to make people get a closer look.
Car stickers and magnets are a good way to brand company vehicles is a manner which is less aggressive than all out hood covers.

Windshield Markers

Have you ever seen those chalkboards outside a restaurant or bar stating the menu for the day along with some other lighthearted message? Well, you can always use windshield markers on parked vehicles and do just that.
It’s a cheap and easy way to get a message across to your customers and advertise what you’re selling. More than that, it allows a lot of flexibility because you can change up your message more frequently than with either of the options above!

In Conclusion

We hope this blog has made things clear and you can gauge which option works best for you. Feel free to check out our auto stickers, windshield markers, magnets, hood covers, and more and connect with us for customization.
If you have any more questions, just give us a call on 888-602-3123 or on 732-592-6900. Good luck getting the word out! 

Wednesday, June 5, 2019

Promotional Products That Could Help Boost Your Business This Year

Contrary to popular belief, there is such a thing as a free lunch and there’s no reason why you and your customers can’t both find a place on the same table. Promotional products are an investment that keeps on giving back, whether in terms of money or in terms of client base, these are sure to boost your sales.  

If you’re thinking of a promotional campaign built around promotional products and giveaways, here are some ideas you could consider:

1. Keychain

Having a keychain that your customers can flaunt around in front of their friends and acquaintances is a great way of promoting your businesses in the process. A tastefully designed or a quirky keychain is a novelty item that never loses its aesthetic and promotional value because car owners must take their keys and they can amuse them at the same time.

If you deal in cars or car repairs, then having your keychain lying around goes a long way in reminding your clients of your business.

2. Air Fresheners 

An air freshener is a must-have for all cars. When the days go by, that old musty car smell can absolutely take all the fun out of your morning commute. However, if your customers take a seat and are welcomed with fresh fragrances, they will give you more credit than you realize because these small things go a long way to improve moods.

3. Wrapped Mints

No one is ever too old for some candy. Imagine if your clients walk-in for a meeting and during the conversation they pop in a delectable sweet treat with you packaging all over it; we find it hard to believe that the conversation goes sideways from there.  

4. Coloring Books and Crayons

There’s nothing like reeling in customers by giving their kids something to play around, especially if the kids are showing it to their parents over and over again. Coloring books and crayons are generally more considerate giveaways because it shows that you care about your client and their families. They will find you much more trustworthy and will have much more confidence in your services.

5. Safety Equipment and Ashtrays 

It’s unlikely that you would find a fire hazard more at risk than an auto repair shop. With the oil spills and welding torches lying around, it’s amazing that more of them haven’t caught fire before. Of course, it may very well be because your waste oil containers and cigarette receptacles mitigated that risk before it could ever be realized.

Park Place Printing in New Jersey is a promotional product manufacturer for the automobile industry. We offer our clients custom designed promotional packaging and marketing equipment needed to sustain their sales and increase their customer base.  

Our products include auto dealer accessories and auto repair advertising supplies like paper floor mats, deal jackets, oil service stickers and much more.

Speak with us today at our website or view our catalog to order personalized branding equipment for your automotive businesses. 

Monday, November 12, 2018

5 Marketing Strategies to Promote Your Auto Dealership

Every car dealership runs the gamut of normal and effective advertising items provided by an auto dealer supply company. Car mats, license plate frames, stickers, flyers, antenna balls, and mugs are just some of the items that can help you keep your name in the mind of your customers, but if you want more for your advertising budget, you might try these ideas.

auto dealer