Monday, May 22, 2017

Tips for Designing a Hang Tag for Automotive

Hang tags are a powerful, often underestimated tool to make sure you're servicing the right cars in the right order. The way you present this information can help keep you and your business efficient, so we believe in putting some careful thought into the design of the tag. Here are some of our top tips to help you create a design that will pop when you go to buy service hang tags.

Hang Tag Basic Designs

Materials

The tag style is going to change a lot based on your needs, your budget, and the way the product is displayed. For instance, if your product is going to be outside a lot, the best service hang tags for you will be weather resistant ones, and that will involve some heavier materials.

Style

Once you’ve chosen the materials, it’s time to design the tag. Make sure the size and shape of the tag complement the car. You want to make sure that the tag is large enough to be seen instead of getting lost, but it shouldn’t be so large that it's ugly and obtrusive, since your employees won’t want to be staring at ugly tags all day. You'll need to have similar ideas of balance when it comes to graphics to make sure the car number can be clearly seen and that the dealer employees get all necessary information. The color scheme should also draw the eye; not too dark or light, and there should be obvious contrast between the background and the text.

Information

When adding text to your automotive service hang tags, you'll need to give serious thought to the readability in regards to the font style and size, but just as important is the information contained within. When it comes to text, less is more, and it’s usually best to just hit the main points. However, lots of people do want extra information on their hanging tags, so you can work in that information with smaller and less conspicuous text so it doesn’t distract or confuse anyone. 

Thursday, May 11, 2017

How to Enhance Your Dealership through Car Stickers

Are you trying to find a new way to advertise your dealership? Effective advertising can greatly enhance the amount of traffic that your dealership receives. Traditional forms of advertising, such as television or newspaper ads, are not as effective as they used to be. Internet advertisements can be helpful, but with more people using ad-blockers, they’re losing their effectiveness as well. A great way to enhance your dealership’s visibility is through the use of car stickers. These stickers provide a cost-effective way to advertise your dealership continuously. Let’s examine some ways to use car stickers.

Car Dealership

  • Window decals – Window decals are an excellent option for courtesy vehicles. As your customer is driving the courtesy vehicle, other drivers will see and read the window decal. Courtesy vehicles are frequently associated with excellent customer service and this will encourage people to contact your dealership.
  •  Stickers – It’s always a good idea to place your dealership information on the car. A car sticker is a quick and easy way to apply your dealership information to the rear of the car. It should have your dealership’s name on it and either a phone number or a web address to help potential customers find you.
  • Magnets – Provide your customers with amazing customer service and they should be happy to tell others about your dealership. Car magnets are a great way to provide temporary or permanent advertising. You could also use magnets for vehicles that are out on a test drive. 
Stickers, magnets, and decals are all excellent choices for advertising your dealership. They are extremely cost-effective and highly visible. Unlike many other forms of advertising, car dealership stickers are always visible, which means they’re always working for you. Whether your customer is driving through a city, on the highway, or even parked in a parking lot, you can be confident that the stickers will be working hard to drive more traffic to your dealership.

Monday, April 3, 2017

How Dealer Decals Help Promote Brand Awareness




One of the best tools in a business owner's marketing toolbox is creating brand awareness in a subtle but effective way. While a catchy jingle or a bright and loud commercial may help create brand awareness, they’re expensive and intrusive to many a consumer. This is one reason many auto sales organizations use dealer decals to promote their brands in an unobtrusive manner.
Here are a few reasons dealer decals help car dealerships promote their businesses.


Help with Sales

Polished and professional car dealership decals give potential buyers a subtle signal that they are working with experts. Whether on a storefront window or on a vehicle, decals inspire confidence in customers. Decals are also a great way to direct customers to different departments within your organization. Craft a decal for sales and a different one for repairs and another for financing and help your customers navigate throughout your shop.

Create Brand Awareness

Car dealers have a great advantage in that they can use decals on items that move far and wide. A well-placed promotional decal on cars for sale puts your brand in front of drivers all across the region. Many times after a sale is made, new car owners never remove your professional decal from their rides. This can provide years of brand promotion at a very reasonable cost.

Temporary Promotions

Many graphic decal companies will provide custom designs for no additional charge. So if you want to promote a limited-time offer on the windows of your dealership. These full-color displays can draw a crowd and create a consistent message on-site for a special offer or promotion. They’re easily changeable so these decals are a great way to promote a temporary service, event, or sale.

Cost Effective

Customizable dealer graphics are a cost-effective solution for advertising your business and promoting your brand. Car dealer printing supplies are an affordable marketing tool.
From temporary promotions to vehicle decals, dealership printing services are subtle and effective tools in a business’s marketing toolbox.